AYSHA NY is a MADE IN NY fashion brand empowering extraordinary women look and feel their very best.
The AYSHA NY Woman becomes the center of the room and Dresses for today!
PANDEMIC & 1-2-3 Kit
AYSHA NY’s high-touch client experience became impossible to implement due to COVID, social distancing. The NYC lockdown forced AYSHA NY to close their studio, leading to significant revenue drop.
As all achievers do, Aysha Saeed rolled up her sleeves and collaborated with local NYC suppliers to design a must-have item that would be conducive for virtual consultations. This resulted in the creation of 1-2-3 Kit.
Each kit consists of a luxurious hair scarf, a designer fabric face mask and a pair of glamorous handmade earrings. Each item comes in various colors & fabrics. Choose to be “matchy-matchy” or “mix and match.”
Each Kit purchased helps:
- A small NYC, family-owned clothing manufacturer hire 2-3 seamstresses.
- A artisanal jeweler is employed to continue creating innovating new designs from her home.
- A mom & entrepreneur keep her jewelry business moving forward & the ability to care for her family.
AYSHA NY dresses the discriminating professional woman in luxe, accessible and glamorous apparel for today's modern style!