Who is Aysha Saeed?
Aysha Saeed is the CEO and Creative Director of AYSHA NY, an ethical, sustainable luxury women's fashion lifestyle brand launched in 2016 in New York City. Before launching the AYSHA NY brand, Aysha started out on a very different professional path--the world of finance in NYC. While she did well in that sector, she realized she was missing something in her life...something that brought her joy: all things fashion.
When Aysha was a teenager, her family moved from Lahore, Pakistan, to a small town in New Jersey. At first, Aysha did not fit into the American culture at all and felt like an outsider looking in. To help her through these difficult times, Aysha turned to fashion and style to express herself, which led her to feel confident to come out of her shell. So, at a very young age, Aysha learned a very valuable lesson...fashion can be a source of confidence and can allow one to create and control perception. Even today, Aysha views “getting dressed up” as a means to feeling confident whenever she has speaking engagements, is hosting events, or making press appearances.
During her time in the NYC financial sector, Aysha continued to utilize fashion to stand out and create a personal brand…at a time when terms like “personal brand” did not even exist. On a leap of faith, she walked away from her secure job and set out to pursue her lifelong dream of becoming a fashion designer. Because Aysha loved and wore many Italian designers, she wanted to learn from them. Aysha packed her bags and moved to Milan, Italy, to learn the industry. For five years, Aysha gained invaluable on-the-job experience, industry knowledge and access to the highly exclusive world of European fashion houses as a consultant for luxury brands like Dior and Dolce & Gabbana, among others. Upon her return to New York City, Aysha launched her own brand to adorn a niché group of driven women who want to elevate their wardrobe to express both their achievements and individuality.
Today, Aysha has evolved AYSHA NY to be more than just designing beautiful clothing. AYSHA NY has become home to ambitious women nationwide who want to connect with, be inspired by and support one another personally and professionally. AYSHA NY is a true community of women who are leaders, ambitious and always achieving...stylishly.
